Provider Profile: City Asset Management Plc

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City Asset Management (CAM) was established in 1988, with last year marking our 30th anniversary. CAM has a single office location in Bishopsgate, London. We provide a wealth management service to financial advisers’ clients which we believe should be a partnership of financial planning and discretionary investment management. Given our philosophy, our services are increasingly popular with financial advisers, who can access the portfolios via our Bespoke and Managed Portfolio Services (MPS).

Our USP is that we target benchmarks that have never fallen in value because we focus on wealth creation and preservation. Our core services target real returns and are benchmarked against inflation ( CPI ) plus an annual uplift of 2%, 3%, 4% or 5% depending on your client’s risk profile.

We refocused our proposition around our longstanding real return (inflation plus) strategies in 2016. Additionally, we renamed our services to reflect this approach (Real2, Real3, Real4 and Real5). We also offer a RealIncome and AIM service. Our charges are: for full Bespoke flat 0.85% p.a. + VAT, MPS 0.25% p.a. + VAT and AIM 0.75% p.a. + VAT + (for AIM only) dealing of 1% on all trades up to £10,000, 0.5% thereafter.

CAM is agnostic on the passive vs active debate and seeks to generate the best returns for clients with minimal volatility. We have no in-house funds and specialist expertise in alternatives and structured products.

We passionately believe that inflation plus investing should have a bigger market share, especially for those older clients who have made their wealth or are in decumulation. We have started to make our case and are currently seeing strong growth and interest in our proposition. Sales from intermediaries increased by 80% in 2017/18. We are investing in new technology, more sales staff and our proposition to ensure we can service this growth. The outlook for CAM? In a word, “Buoyant”.


Past performance is not a guide for future performance. The value of your investment can fall and you may not get back the amount invested. For professional advisers only. 

City Asset Management Plc is authorised and regulated by the Financial Conduct Authority.


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City Asset Management Plc

City Asset Management (CAM) is a discretionary investment manager offering a more personalised and flexible service-led approach than that offered by many larger wealth managers and private banks. Established in 1988 and mainly owned by the working directors and staff, CAM now manages over £600million of assets on behalf of clients. Inflation erodes your spending power. Our goal is to preserve and increase your wealth. To become wealthier your assets need to grow at a faster rate than inflation. Therefore, we target this outcome and focus on growing your portfolio at a higher rate than inflation, as measured by the Consumer Price Index (CPI).

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