Introducing Ruffer

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Over 280 people work at the firm in London, Edinburgh, Paris, Hong Kong and Guernsey and as at 30 June 2019 we had £20.7 billion in assets under management.

A single minded focus

We have two very clear investment objectives: not to lose money in any rolling twelve–month period and to grow funds at a higher rate than would be achieved by depositing them in cash.

We conduct our own research, actively manage investments, operate without a benchmark and are unconstrained by any further mandate or asset class restrictions.

A deliberately different approach

We offer a distinctive approach which focuses on producing consistent returns and not losing money;  striking the right balance between risk and reward, while avoiding the explosive ups and downs of the market cycle.

We hold growth assets, such as equities, for favourable conditions and for protection we deploy a combination of conventional and index–linked bonds, currencies, commodities and derivatives.

We don’t try to time markets, maintaining a blend of offsetting themes within our clients’ portfolios that are designed to work in all weathers. This is central to our investment approach, helping us to deliver positive returns during good times and bad.

As the biggest determinant of investor returns, we don’t believe in outsourcing asset allocation to benchmarks or indices. Our strategy is truly active; built from the ground up and from first principles.

Our approach is conservative, tried and tested. It isn’t for everyone. That’s why we seek to build genuine partnerships with financial planners; those who understand what we do and where it could work for their clients.

We are investors, not financial planners

Our aim is to build relationships with financial planners that allow both you and us to focus on what we do best. These relationships must be built on trust and mutual respect, for the long term.

Some financial planners appoint us as a discretionary investment manager. This is often where there is particularly low capacity for loss or where the primary concern is combatting the effects of inflation over decades.

Others prefer to invest some or all of their clients’ assets in a Ruffer fund, providing valuable diversification, and helping control risk. Financial planners across the UK see our multi–asset approach as an attractive alternative to volatile equity markets.

About Ruffer

Unlike many wealth management firms, Ruffer is a partnership. This structure directly aligns our interests with those of our clients. Senior staff at Ruffer share in the long–term profitability of the firm, so they have a vested interest in ensuring our investment returns and client relationships are sustainable over the long haul.

To find out more about partnering with Ruffer, please contact Toby Barklem at


Ruffer is a limited liability partnership, registered in England with registered number OC305288 authorised and regulated by the Financial Conduct Authority © Ruffer LLP 2019. The views expressed in this article are not intended as an offer or solicitation for the purchase or sale of any investment or financial instrument. The information contained in the document is fact based and does not constitute investment advice or a personal recommendation, and should not be used as the basis for any investment decision. 

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Ruffer LLP

Ruffer offers financial planners something deliberately different. Your clients like making money, and hate losing it. Most will hate losing money more than they like making it. At Ruffer, this shapes our investment philosophy, and the way we invest. We offer a distinctive all–weather approach, designed to perform in all market conditions. Our focus is on capital preservation and prudent growth, not chasing short–term fads or trends. Since we began in 1994, our investment process hasn’t changed. For over 20 years, it has delivered solid returns well ahead of cash and UK equities. More importantly, it has protected our clients from market crashes, including the bursting of the bubble and the credit crisis.

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